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Buckle Up and Immerse Yourself into The World of Racing This Summer!


In collaboration with German automotive brand Mercedes-Benz, Yum Me Play is proud to present this summer - The Junior Racing Academy, Hong Kong’s first state-of-the-art STEAM learning experience for young aspiring car racers, engineers and more!

Designed with Asia World Championship team Craft-Bamboo Racing and premier education institute Arch Education, the Junior Racing Academy welcomes all car lovers to embark on an exhilarating journey and learn everything from history, design, driving techniques, mechanics, to all the excitement behind the scenes of the motorsport! 

Join us between 23rd of July and 12th of September for a fun-filled experience, meet champion racers and motorsport experts, and experience our exclusive STEAM workshops by leading learning institutes and more!



Evolution of Racing

Become the ultimate insider of racing -  Discover the basics of motorsport racing evolution, and the key milestones in Mercedes’ history of racing.



EV Factory & Formula E Garage

Learn all about the basic engineering components of an electric vehicle and be inspired to design the race car of the future with all the tools you need!

Design & Build Studio

A fun learning studio for the future innovators to design, build and test their car models using metal blocks, construction sets and paper models. 

Racer School

Get a taste and learn all about what it takes to be champions of this fast and furious sport - from driving, fitness, safety to media training, this is the most important zone for aspiring car racers!



Race Simulation, Winner's Stage & Podium

Calling all racers and future crew members to come and get first-hand experience to all the exhilarating actions of a formula race!  Discover what happens at the control room, pit stop and racetrack, and get a chance to meet and greet racing champions at the winners’ stage! 

Innovation Lab

Take a deep dive into the world of racing and learn about the many aspects of it through STEAM and more, hosted by the leading learning institutes of Hong Kong.

Gift & Refreshment Station

Discover and take home the best souvenirs for STEAM learning and enjoy refreshments against the stunning backdrop of Hong Kong’s skyline. 


Event Details

Event Period 23rd July 2021 – 12th September 2021
Registration & Entrance

Taste Chamber, B2, K11 MUSEA (Next to Avobar)

18 Salisbury Road, Tsim Sha Tsui, Kowloon, Hong Kong

Daily Operating Hours

Mondays to Sundays: 10am - 7pm

Package Price

Special YUM ME PLAY CLUB Membership package priced at HK$320 inclusive of 1 experience pass and other shopping privileges, exclusive access to learning partners’ special offers and many more.


Innovation Lab Program

Sign up for our racing themed STEAM workshops hosted by premium learning institutes at the Innovation Lab


Official Partners


Main Sponsors


Featured Learning Partners


Featured Experience Partners


Exclusive Hygiene Partner


Venue Partner